Important decisions rarely arrive with obvious answers.
Work With Us
Ana Intl works with leaders and organizations across food, agriculture, human health, and the systems surrounding them to make sense of change, evaluate opportunities, develop strategy, and make better-informed decisions.
You may be considering a new market.
Pressure-testing an opportunity before investing in it.
Building a new initiative, product, or partnership.
Trying to understand what a changing industry means for your organization.
Deciding where to focus next.
Or looking at an organization whose priorities and initiatives are no longer reinforcing the same direction.
Through research, strategy, and advisory, we help you determine what matters, what it means for you, and what to do next.
Does This Sound Familiar?
“We see an opportunity, but we need to know whether it is actually worth pursuing.”
We research the landscape around it, test the assumptions behind it, examine the risks and possibilities, and help determine whether—and how—to proceed.
“Our industry is changing, and we need to know what actually matters for us.”
We examine what is changing, separate meaningful shifts from noise, and translate what we find into implications for your organization.
“We know what we want to build, but we do not yet have the strategy.”
We evaluate the opportunity, clarify what you are trying to accomplish, identify what it depends on, and develop a practical path forward.
“We have too many initiatives and priorities pulling in different directions.”
We look across strategy, operations, initiatives, partnerships, and resources to identify where things have fallen out of alignment—and what may need to change.
“We have an idea we believe in, but we need to pressure-test it before we commit.”
We examine the evidence behind the idea, the assumptions being made, what it depends on, where the risks lie, and what may follow from the decision.
These are the kinds of problems Ana Intl is built to help you work through.
What Are You Trying To Understand, Decide, Change, or Build?
01
UNDERSTAND
Something is changing. You need to know what it means for your organization.
A market may be evolving.
Consumer expectations may be shifting.
A new category may be emerging.
An industry may be moving in a direction you cannot afford to ignore.
The challenge is rarely finding more information.
It is knowing which information matters and what it means for you.
Our work may include:
Market and landscape research
Industry and competitive analysis
Emerging trend analysis
Consumer and cultural research
Strategic foresight
Opportunity mapping
Cross-sector research
The outcome: A clearer view of what is changing, why it matters, and where your attention should go.
02
DECIDE
You are considering an opportunity and need to determine whether—and how—to pursue it.
You may be looking at a new market, investment, partnership, product, initiative, or direction.
Before committing time, capital, or organizational resources, we help you look more closely at the decision.
What does the evidence suggest?
What assumptions are being made?
What does the opportunity depend on?
Where are the risks?
What could we be overlooking?
What would need to be true for this to work?
Our work may include:
Opportunity assessment
Market evaluation
Assumption testing
Risk and opportunity analysis
Scenario development
Decision analysis
The outcome: A clearer view of the opportunity, the realistic paths available, and what the decision deserves from you.
03
CHANGE
The parts of the organization are no longer reinforcing the same direction.
Organizations change over time.
New initiatives are added. Partnerships accumulate. Priorities shift. Commitments expand.
Eventually, things that make sense on their own can stop making sense together.
We look across strategy, operations, products, initiatives, partnerships, resources, and priorities to see where the organization has fallen out of alignment.
Our work may include:
Organizational coherence assessments
Strategic alignment reviews
Initiative mapping
Mission-to-practice analysis
Gap analysis
Strategic prioritization
We help answer:
What should remain?
What needs to change?
What is competing for resources without creating enough value?
What is missing?
Where should leadership focus?
The outcome: A clearer organization—one where decisions, resources, and initiatives more consistently support where you are trying to go.
04
BUILD
You know what you want to create or explore. You need the strategy to make it real.
You may be developing a new initiative, program, product, partnership, market approach, business model, or direction for the organization.
We help move the work from an interesting idea toward something that has been examined, shaped, and given a practical path forward.
Our work may include:
Opportunity evaluation
Strategic planning
Initiative development
Innovation strategy
Product or service strategy
Partnership strategy
Market-entry strategy
Strategic roadmapping
Pilot design
IDEA → EVALUATION → STRATEGY → ACTION
The outcome: You know what you are building, why it matters, what it will require, and what should happen first.
Why a Wider View Can Change
The Decision
Imagine a company considering a new health-focused food product.
A conventional market analysis might look at category growth, competitors, pricing, and consumer demand.
Those things matter.
But the decision may also depend on ingredient sourcing, agriculture, emerging nutrition science, regulation, consumer trust, supply-chain economics, cultural behavior, and how the opportunity fits within the company’s existing business.
Looking at those relationships may reveal a different opportunity—or a different risk—than looking at the category alone.
The same principle applies elsewhere.
An agriculture question may also be a human health question.
A sustainability initiative may ultimately require decisions about sourcing, incentives, operations, partnerships, capital, and company priorities.
An organizational problem that appears operational may begin somewhere else entirely.
That is why one question sits beneath much of our work:
A food question is rarely only a food question.
What is this connected to?
We look beyond the obvious boundaries of a problem to understand the relationships that could materially change the answer.
That is what we mean by seeing the wider decision.
We Absorb The Complexity. We Do Not Hand It Back To You.
Our process is designed to widen the view when necessary—and narrow it again when it is time to act.
Define
What problem are we actually solving?
Widen
What is it connected to?
Trace
What is shaping the outcome?
Synthesize
What does the evidence tell us matters?
Design
What should we do?
Act
What happens next?
Complexity belongs in the analysis. Clarity belongs in the recommendation.
What You May Walk Away With
The form of the work depends on what you need to know, decide, change, or build.
The deliverable depends on the work.
The point is to leave knowing what matters and what to do next.
Strategic Opportunity Assessment
Should we pursue this—and under what conditions?
We examine the opportunity, the market around it, the assumptions behind it, the risks involved, and what would need to be true for it to warrant further investment.
Landscape + Implications Brief
What is changing, why does it matter, and where should we pay attention?
We research a market, industry, trend, or emerging issue and translate what we find into the implications most relevant to your organization.
Organizational Coherence Assessment
Are the different parts of the organization still working toward the same thing?
We look across strategy, priorities, initiatives, operations, partnerships, and resources to identify where things have fallen out of alignment—and what may need to change.
Strategy + Roadmap
What are we building, what should come first, and how do we move forward?
We turn an idea or opportunity into a defined direction, priorities, recommendations, and a practical path toward implementation.
Market-Entry Strategy
Should we enter this market—and if so, how?
We examine the market, competition, customer, timing, risks, and conditions surrounding the opportunity to determine whether entering makes sense and what a thoughtful path in could look like.
Strategic Recommendation
Pursue, change, pause, validate further—or walk away?
We bring the relevant research and analysis together into a clear recommendation about the decision in front of you and what should happen next.
Two Ways To Begin
You do not need to know which one you need.
Start with what you are navigating. We will recommend the right structure.
Strategic Advisory
You have one important decision or question and want an outside perspective before moving forward.
This is a focused engagement for founders, executives, investors, and leadership teams.
You may be:
Evaluating an opportunity
Pressure-testing a decision
Considering a new direction
Entering an unfamiliar market
Making sense of conflicting information
Deciding whether something deserves further investment
We review what you already know, conduct targeted research where useful, work through the issue with you, and provide a clear synthesis of what we see and what we recommend doing next.
Best when: You have a defined decision and need greater clarity before moving forward.
You leave with: A clearer view of the issue, what matters most, the paths available, and what to do next.
Strategic Project
The work requires deeper research and a developed strategy—not simply an outside perspective.
This is a focused engagement for founders, executives, investors, and leadership teams.
Strategic Projects are built around larger questions that need more room to investigate properly.
You may need to:
Evaluate a new market or business opportunity
Develop a new initiative or program
Make sense of a changing landscape and determine how to respond
Reconsider an existing strategy
Develop a food, health, agriculture, or regenerative strategy
Identify and evaluate areas for innovation
Create a roadmap from idea toward implementation
The work may involve research, market and landscape analysis, interviews, cross-sector analysis, scenario development, leadership working sessions, strategy development, and roadmapping.
The exact process depends on what we are trying to accomplish.
Best when: The work requires deeper investigation and a clear strategy for what comes next.
You leave with: A clearer sense of what matters, where the opportunity lies, what deserves priority, and how to move forward.
Not Sure Where To Begin?
You do not need to decide.
Tell us what you are navigating. We will help determine the right place to begin.
Other Ways The Work May Take Shape
STRATEGIC ASSESSMENT
You know something needs attention, but the underlying problem is not yet clear.
We examine what is happening, where the gaps or opportunities may be, and what deserves attention next.
RESEARCH & STRATEGIC INTELLIGENCE
You need a deeper understanding of a market, trend, industry, or emerging issue before deciding how to respond.
We move beyond what is happening to ask why it matters for you.
ONGOING STRATEGIC ADVISORY
You are navigating a series of evolving decisions and want continued access to an outside perspective.
Ongoing advisory provides continued research, thinking, and counsel as new questions arise.
LEADERSHIP SESSIONS & WORKSHOPS
Your team needs focused time around a real decision, challenge, or opportunity.
Sessions are designed around the issue at hand rather than a predetermined workshop format.
Our work spans:
Food & Beverage
Agriculture & Regenerative Agriculture
Human Health, Nutrition & Wellness
Consumer Products
Hospitality & Food Service
Foundations & Philanthropy
Investment & Family Offices
Entrepreneurship & Innovation
But industry alone does not determine fit.
Our strongest engagements tend to begin when something meaningful is at stake.
A decision needs to be made.
An opportunity needs to be examined.
Something new needs to be built.
Or the way forward is no longer as clear as it once was.
The work is especially well suited to organizations that value evidence and thoughtful analysis, are willing to look at a problem from more than one perspective, and have the ability to act on what becomes clear.
If the issue in front of you does not fit neatly within one discipline, that is often a good place to begin.
Who We Work With
Some Questions Need a Specialist.
Others need someone who can see across the specialists.
Specialist knowledge is essential.
Ana Intl’s role is to help see the larger picture those areas of expertise sit within.
That may mean researching a market.
Looking more closely at the system surrounding a problem.
Pressure-testing an assumption.
Speaking with specialists.
Examining how a decision could affect another part of the organization.
Or connecting findings that are usually considered separately.
We bring those perspectives together, determine what matters, and translate them into something leadership can use.
See more clearly. Understand more deeply. Decide more intelligently. Act more coherently.
Founder, Ana Intl
Chandrima’s work has moved across food, agriculture, sustainability, hospitality, operations, media, and organizational strategy.
Her experience spans kitchens and farms, operational leadership, strategic initiatives, hospitality, media, and organizational development.
That range shapes the way Ana Intl works.
It brings an understanding of these questions not only as ideas, but through the realities of how people, organizations, products, and systems actually operate.
It also creates an instinct to look beyond the immediate issue—to ask what surrounds it, what is shaping it, and what else may be affected by the decision.
From field and kitchen to organizational strategy, one idea has remained constant:
Some of the most important questions facing food, agriculture, business, and human health cannot be understood in isolation.
Chandrima Ornvold
You Do Not Need To Know What Kind of Consulting You Need.
Complete the form with contextual information regarding your challenges, timelines, and desired outcomes, and our team will respond promptly with an evidence-based recommendation framework.